Bowen Property Management’s (BPM) Senior Living division is
growing swiftly. As the company acquires communities throughout the west it is important to inform local families, community residents and the media about the company’s commitment to the excellent care of America’s seniors.
Solution
Market Well joined forces with BPM’s corporate communication team to create new messaging for the company to release to the media. Together we contoured key messages about BPM Senior Living and informed local communities about the specifics of each acquisition.
Our work resulted in information publication, increased public awareness, and most importantly helped deepen the trust in care between BPM Senior Living residents and their families.