CRAVE is a brand, an experience, a movement. CRAVE began five years ago with the intention of bringing girlfriends together and inspiring women throughout Seattle. Over the last five years CRAVE has expanded into 16North American cities. As CRAVE continues to evolve, its founder decided to create the largest CRAVE event ever; entitled ‘CRAVE Show’. CRAVE Show will attract over 10,000 women and will launch in Seattle, fall 2007.
Solution
Market Well listened and digested CRAVE’s big idea. We recognized the need to create: a new brand just for the show, identify sponsors who could help fund such an endeavor, articulate the show’s concept through collateral, design a multimedia advertising and public relations campaign to attract the desired audience and help the show’s creators market its vendors throughout the venue.
Together we maximized CRAVE’s budget by creating a new brand, show collaterals that delivered the message to big name sponsors, leveraged our advertising budget for a five to one return on expenditure and launched a campaign much larger than CRAVE has ever experienced. All of this promotion has added up to a lot of buzz around the show. We’ll let you know the attendance numbers when they are in.
