The brother-sister-friend team of massage and esthetics professionals kissed their comfy jobs at a very high-end salon goodbye. They had an idea; they wanted a business; they founded Premier – For Massage & Beauty. While the professionals did an excellent job of retaining existing clients and performing incredible services, they needed an identity. They needed to grow.
Solution
Market Well met with the founders of Premier. We listened to their desires for identity and for the future of their business. We also heard their budget concerns loud and clear. Then we created a plan and timeline to meet their business objectives and budget.
We crafted a new, upscale identity that reflects Premier’s tranquil and private atmosphere. (The group works with a lot of celebrities and influential community members). We then worked with the founders to create key messages for their web site and public relations campaign. Referrals are up, new clients are booking appointments and the business is growing.
